The Samuels Group is a proudly black-owned South African business founded in 2000 and specializes in the wholesale, marketing, and retail distribution of fuel, lubricants, and gas. The subsidiary companies which make up Samuels Group are: Samuels Service Centre, Atlantic Oil, and Siza Foundation In 2016, the company expanded into the automotive industry and launched 13 Service Centres (Independent Workshops) under the banner of Samuels Service Centres. These service centres, spread nationwide, are fully accredited RMI automotive service and repairs workshops that offer quality and professional vehicle repair services. the Samuels Group - NPO, called the Samuels Siza Foundation through which it seeks to shield the less fortunate being shielded from socio-economic hardships. After its launch in 2019, the Samuels Siza Foundation embarked on its first initiative called the Mudita Initiative (Beggars Initiative) which assisted the destitute homeless people of Durban. Mudita is a Sanskrit word that means “finding joy in the good fortune of others.