The National is a joint venture between five major regional publishers; Reach Plc, London Evening Standard, Johnston Press, Newsquest & Midlands News Association. It is a compelling National Advertising proposition made up of 30 leading regional newspapers delivering a circulation of 1.3m and 2.3m readers on a daily basis.  The package covers the biggest conurbations and most populated areas of England and Wales and most of Scotland. The national delivers a unique audience of over 1.6m adults who do not read any national paid for newspaper. Regional press is well noted as the most trusted of all advertising mediums and the reader engagement resulting from this will in turn lead to high levels of advertising effectiveness As an advertising proposition The National is simple and easy to use – one order, one invoice and one piece of copy is all that is required.