BRYTR EMS & Me+ Enriching Education, Empowering Lives. THE RATIONALE & NEED FOR Brytr.me “Why fit in when you were born to stand out?” Dr.Suess THE LUCRATIVE & REWARDING EDUCATION MARKET IN INDIA WAS VALUED AT $ 100 BILLION P.A. IN 2016, AND SET TO GROW TO $ 180 BILLION P.A. BY THE YEAR 2020* *(Based on a report by management consultancy firm Technopak in 2016) Despite the large volume of business, this industry is the least organized and unaffiliated, leaving students and parents uncertain of their special skills and aptitudes and unaware of the many opportunities and paths ahead. In contrast, even the most mundane of service sectors, have many portals that lead to comprehensive databases and provide a multitude of options even to a casual visitor. The more competitive and distinguished sectors such as Travel, Hospitality, Health, Insurance, Finance, Banking, and Retail are fully amalgamated to instantly furnish an exhaustive range of offers and information, after considering many parameters that include user expectations, finance, location, and content. The education sector lags behind the field and each entity often goes it alone. It does not fall within the ambit of any organized database and neither is any empirical study easily possible, given that education is governed by the states and there is little national consensus or coordination between regions. Under these circumstances, students and parents and left floundering when it comes to making critical decisions about the most important aspect of their life – their future! The Brytr EMS developed by Verifer Edtech Pvt. Ltd. (VEPL) imparts relevant information to chart the best course for every student’s future. This includes academics, extra-curricular activities, hobbies and the holistic development of each pupil.