Whether designing for a website or a mobile or interactive TV app, we seek to engage users and improve their experiences. Great design goes beyond aesthetics. It’s about designing for people and understanding the context of the experience. It’s also about being innovative and learning how to take chances without losing sight of objectives. And it’s working hard to get just the right touch and accepting nothing less than the best. Our approach can be summarized pretty simply: Know your audience and the business objectives. Know the device and the context. Make it great.