On the creative side, Clee Images forte is creating or revamping brand identities for business people, companies, organizations, musicians, athletes, artists, models, designers or anyone in need of personal or business branding. Other creative work includes environmental portraiture, street photography, fashion, and event photography. Documentary photography is meaningful, powerful, evoking, unapologetic and in your face with the sole intent to embrace difference, negate judgement and bias, along with the injustices that arise from them. Clee Images is committed to creating images that make a difference, inspiring those who view the work, to "see differently" and "think differently". Clee Images has 3 ongoing projects: Woman, Diversity and Wild-Life.