BUISNESS SUMMARY: ¿What do we all have in common?, Dreams and needs that must be satisfy!... WINAD was created to offer its users the opportunity to satisfy their needs through their interaction with ads from big brands. We are a social network specialized on connecting USERS and BRANDS trough advertising contests Thanks to the technology design by our team; WinAd.com (Previously www.ClickMillonario.com), we are able to present on-line ads in formats like Video, and Display, We offer on-Line survey services, targeted by user profiles, segmented opt-in mailing services, We developed a Gift-Loyalty tool that allows our clients to engage stronger with consumers. We are currently working on new social features to strengthen us as a social network. CUSTOMER PROBLEM: Ads don’t get the leading role they deserve. Internet users are trained to ignore banners (Advertising). Many Eye Tracking Studies confirms it, when we are navigating on a web site (Hotmail, Facebook, LinkedIn, Google…) we focus so much on the content, that ads are not seeing by the user, meaning poor ENGAGEMENT rates. COMPETITIVE ADVANTAGE: 1. Our users understand advertising as an opportunity, not an obstacle between them & content. 2. Ads are CHOOSEN by the user therefore the users are more receptive to the ad. 3. From 5 to a 1000 Times better CTR for the ads. 4.Thanks to the knowledge we have about our users profiles, our clients CAN define multiple communication messages (Ads) to reach specific TARGETS. In addition to all that we generate an incredible amount of information based on user profile, and the brands that they choose, we can identify relationships like, for example: 75% of the 18-24 year old males located in Bogota, that choose the brand DORITOS also choose the brand COCA COLA, a scenario that shows a strong relationship that could justify a process of cross selling products.