PT Galactic Multimedia (Oomph) is an Android Content engagement Platform that offers application stores for various brands of smartphones and also direct to users. Oomph not only provide downloadable content such as Games and Apps, but also provides other content such as Videos, News and HTML5 Games. We rewards our users with points for every engagement that they make and they can redeem rewards with these points. Oomph is targeting at Mobile First users in Emerging Market starting first in Indonesia. Having strong partnership with mobile handset manufacturers, mobile operators and other business partnership, Oomph have over 10 million downloads.