The Public Fundraising Regulatory Association (PFRA) regulates and monitors Face-to-Face Fundraising in New Zealand.  The PFRA was created by charities to raise professional and regulatory standards to ensure the long-term sustainability of Face-to-Face Fundraising. PFRA members have a responsibility to contribute to this goal through a commitment to excellence and professional standards. The PFRA works closely with local councils, business associations, and members throughout New Zealand to regulate and coordinate this form of fundraising. The PFRA is a not-for-profit Incorporated Society made up of charity members and associate agencies who conduct face-to-face fundraising in New Zealand.