Orbial provides a range of product management, product marketing, corporate strategy and back-office services for emerging technology or service business based in North America or wishing to expand there. At start up when funds are limited businesses don’t need full-time strategy and administrative support but they do need visibility where they are going and control over how they are doing. Orbial can help with product management, marketing and business strategy, through financials and analytics on a "fractional ownership" basis starting from just a few hours a month. Orbial’s founders have themselves launched successful global technology businesses. Now the focus is on helping other businesses do the same.