ITC Health is the healthcare division of Indian Trail Consulting. Joseph Gough founded the company almost 20 years ago to serve digital media clients in several core industries. In 2010, the focus of the company shifted to Digital Health and Healthcare Transformation. With the rise of Value Based Care programs, ITC Health and Mr. Gough have served on boards and within organizations to facilitate innovations and care redesign programs for millions of healthcare consumers in America and the UK. Gough and ITC have been senior executive and/or partner in three healthcare exits with exponential returns for investors topping $500m in transactional value. From start-ups to billion dollar enterprises, Gough and ITC have served companies in formulating market strategies, designing revenue generating products, fundraising for innovative ventures, and future-proofing organizations with intellectual property that protects them from disruption.