ROBERT LA ROCHE Originated in the early 70’s and aspires to raw artistic creation. Robert La Roche frames begin their life being drawn with a pencil on paper. The frames are a marriage of the brands historical design values with modern day technologies, which creates something unique in an overflowing market. The collection of sun and optical frames are a blend of fresh subtle design and reinterpreted classics, using modern technologies and are produced from a selection of materials that have been custom made only for the Robert La Roche collection. HERITAGE Founded in the early Seventies by renowned Austrian eyewear designer Robert La Roche, the eponymous eyewear brand at once established itself on an international scale as an outstanding and truly trendsetting label during the fashion-crazed New Wave era of the Eighties. Continuing its success with daring avant-garde designs throughout the Nineties, Robert La Roche took the decision to undergo a major and radical change in its market position mirroring that of its place in the 70s, 80s and 90s. NOW With a fresh new design approach, stunning new collections and a meticulous commitment to quality and excellence, new CEO and co-owner Anthony Reid and head of design Klaus Huber have set sails for a new and exciting journey for Robert La Roche, aiming at no less than a total retransformation of the brand into its former high-end glory. FUTURE The new designs by Robert La Roche, manufactured to uncompromising quality standards in Italy and Japan and accompanied by an exclusively reworked brand design and a new communication campaign, will be available through selected stores from Spring 2014. For more information and a personal copy of the new Robert La Roche pocket brand book please contact info@robert-laroche.com