Custom Market Research We are a team of insights professionals and strategists who help you navigate your unique market to address audience needs, optimize customer experience, and see around corners to capitalize on what’s next. We draw on consumer psychology and behavioral science principles to drive brand growth Our Human Lanes Approach: - Understand deep-seated emotions and non-conscious drivers of choice - Place events and patterns into underlying systems and mental models - Go beyond traditional category definitions to directly address user needs - Identify meaningful signals of cultural and behavioral change - Isolate the touchpoints and inflection points that hold the primary opportunity for brand involvement. Core products: Brand Tracking, B2B Brand Equity, Purchase Journey, Market Segmentation, Audience Needs Qualitative