We are a creative lab that innovates with purple glasses, which brings the vision of diversity and gender equity to decision-making, processes, and actions. — We are inspired by creativity and the development and advancement of women in a sustainable world with equal opportunities. — We innovate with a focus on women and diversity. We Coo-design a positive impact through a network. We add our experience to the UN Sustainable Development Goals, focusing on the fifth: gender equality. — We build value through business, community, social and governmental strategies that add to the diversity and gender equality for the sustainable development of people, organizations, and companies through support and transformation networks with an equitable vision. — We transform ideas to innovate with purple glasses, within initiatives, experiences, new business models, products, and services; in diverse environments capable of constructing new gender roles.