Fair Play Life is guided by the principle that all time is created equal and every individual has the right to time choice. Through innovative and solution-based content, partnerships and programs, Fair Play Life strives to reframe the value of unpaid time in the home organization, fostering more fairness and healthier partnerships and inspiring individual fulfillment and creative self-expression. More broadly, Fair Play Life aims to spark a social movement that elevates the value of care and gender equity in the workplace and influences sustainable and lasting change on a policy level.