We aim to promote alternative protein consumption amongst targeted audiences that are resistant to or cynical about "the vegan movement". We research specific demographics' motivations, habits, values, and passions to find a common language in reducing animal-product consumption and promoting alternative sources of protein. Applying our research, we create high-quality marketing content that appeals to our target audiences. In our opinion, consuming less factory-farmed meat, dairy, and eggs is a good first step towards a healthier planet.