The lack of progress on climate change, and lack of public understanding about the nature of the problem, is reaching crisis proportions. We aim to help solve this. Potential Energy Coalition is a startup nonprofit that is building an advanced communications capability, powered by leading talent in the marketing and analytics industry, that will educate the public and significantly increase public will for decarbonization at the lowest possible cost. Fueled by the best talent in the private sector, and guided by the leading minds in the climate movement, we plan to • Launch New, Innovative Creative Campaigns – tapping the world’s best creatives to get people to see the problem in new ways, to motivate diverse segments and constituencies to action with new frames. • Build A Sophisticated Targeting, Analytical and Measurement Engine – the data, infrastructure and processes that optimize outcome per dollar and learnings on an ongoing basis. Potential Energy was founded by John Marshall, Chief Strategy Officer of the branding firm Lippincott.