The Firefly Foundation wants your brain to last a lifetime. We see a gap in sustaining brain health in our health care and education models. Studies show the earlier and more effectively you take care of your brain, the better off you’ll be later in life. The benefits of a healthy brain include an extended quality of life, a sharper mind or improved memory, and better mental dexterity; now and later. Research evidence has demonstrated that maintaining these elements of brain function will prevent, delay onset and slow the progression of neurodegenerative disease. We believe that greater achievements can be made by focusing on young people to establish knowledge and lifetime behaviours that will contribute to their long term brain health. We also support research to help wipe out Alzheimer’s and other neurodegenerative disease.