Aurora was born out of a belief that the traditional agency model was no longer fit for purpose for clients today. In a world rocked by COVID19, shaped by social movements and disrupted by technological advances, we saw a space opening for something new. At the heart of that new thing was a desire for radical diversity and fearless candour. Aurora is a new global creative collective designed by and for the world’s biggest and most ambitious brands. Brands who want a new type of agency of the future. We learned that clients wanted what we term “Kindred Allies”, partners with a shared sensibility who value complete transparency. They wanted Radical Diversity and Lightning Agility. Most of all, clients wanted agencies that were fearless enough to be transparent and honest in the way they do business. All of these needs completely aligned with our primary motivation: to create the best work of our lives. We took it as a challenge, and the product of that challenge is Aurora.