Swiss Military is a medium to connect our customer to the world of Premium Lifestyle Products bearing the highest quality standards at surprisingly affordable prices. We call it “Affordable Luxury”.We begin our research by recognising basic unfulfilled needs of our customers and then design products that address this need for which there is no other product available in the market.Thorough research is then conducted to arrive at the best possible design / material / technology to construct the product in question to cater to this unfulfilled need or the ‘demand vacuum’ as we call it. It is this very inspiration that has resulted in us creating a plethora of innovative products. Being a one-stop shop in 26 countries globally we serve virtually every aspect in Men’s Lifestyle from Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Gear, Leather Goods, Outdoor/Hiking, Footwear, Cosmetics & Electronics with over 1800 present SKU’s in the global portfolio.Values such as reliability, quality, innovation and sustainability stand for the true spirit of Switzerland which is adhered to with every product coming off our global product lines.