The Deutsches Weininstitut (DWI, or German Wine Institute) is THE German wine industry's marketing and communications organization responsible for generic promotion in favor of quality and sales of German wines on a global scale. The DWI is located in the Great Wine Capital City of Mainz. It is in an ongoing process of realigning its' marketing and communications strategies. The current strategy is based on the recommendations of a commission formed from the institute’s advisory boards as well as on up-to-date results of quantitative and qualitative studies. More: www.germanwines.de / www.deutscheweine.de