Venus Media & PR was set up in 2000 to publish eniGma Magazine, a leading glossy lifestyle magazine for sophisticated Arab men and women with an international outlook. Along with its print edition, eniGma created a dynamic online platform for the publication and eniGma Magazine became the first magazine in the Middle East to be available in full online. Over the years, eniGma has become the region’s leading pan-Arab Lifestyle magazine in English, featuring the hottest celebrities, entrepreneurs, fashion, destinations, and trends. We have become the go-to destination for the region’s top celebrities and sophisticated readers. In 2002, Venus Media set up a PR and events division and brought the glamorous world of eniGma Magazine to life by hosting exclusive events in Cairo, London and Dubai; in- cluding a 5th anniversary event with a performance by Bryan Adams for 2,000 people at the pyramids and an even larger 10th anniversary event with a performance by Kylie Minogue at the pyramids for 2,500 people. In 2006, Venus Media also began f ilming all its exclusive celebrity interviews, cover shoots and events under its new division eniGma TV. eniGma TV now also produces videos of the latest fashion trends for eniGma readers online. Then in 2012, Venus Media launched the e-commerce site eniGma Shopping (www.enig- mashopping.com), the only e-commerce site in the Middle East, selling fashion, jewellery, and lifestyle products recommended by the editors of eniGma Magazine. In April 2013, Venus Media launched a sister magazine called eniGma Star, which is the first pan-Arab dedicated celebrity and fashion magazine in Arabic. Both eniGma and eniGma Star Magazines are distributed in Egypt, Kuwait, Abu Dhabi, Dubai, Bahrain, Qatar, Jordan, Oman, and London. eniGma Star, will soon be distributed in Saudi Arabia, one of the largest markets for Arabic magazines in the region.