Orange Room Pte. Ltd. owns various IPs in the sports industry, and specializes in mass events which seek to improve the well-being of individuals. These include the TriFactor regional multisport series, TriFactor World Championship, Singapore International Triathlon, Singapore Aquathlon & Duathlon, International Bintan Marathon, Blacklight Run, and the Leaderboard. In utilizing the house of brands strategy, we have built our in-house brands, namely Level Up and TriFactor Asia. Over the years, we have also developed our proprietary technologies as part of our expansive ecosystem. These include the VRX (Virtual Race Platform), TriFactor app, FatCat (Hybrid Racing App), and the Looop Map (fitness and lifestyle) application. Level Up has also launched a health and fitness mobile application. In addition to rolling out proprietary events and technologies, Orange Room Pte. Ltd. provides services including the organization of private functions and corporate events, as well as physical and virtual races, event equipment rental, virtual conferencing, training workshops and camps, as well as corporate retreats. Orange Room Pte. Ltd. was awarded the Active Enabler Programme (AEP) grant, as well as the SportSG Enterprise Innovation and Capability Development Grant (InnoGrant), and ‘Blended’ Initiative Grants. We have thus been able to, building on our technological capabilities, adapt our viable business model to ensure sustainable growth and shape Singapore’s sports landscape through elevated experiences. In particular, we have rendered a data-driven sports science methodology, which leverages AI technologies in tracking people’s individual fitness goals and optimising their training plans automatically, accessible to the general public.