nudie was born one spring evening sitting at a kitchen bench in 2003, where we used nothing but fruit, squeezing and blending. And before we knew it, nudie was real. We were brave enough to take on the big players – a with a healthy dose of confidence and huge belief in our product, we thought we’d give it a crack. We didn’t stand still, we were constantly curious and led by good. We squished & squashed more fruit into each bottle while others played with concentrate. We wanted to promise nudie fans we would only ever give them REAL juice – which saw the creation of the nudie Nothing But promise. Since then we have been squeezing only the freshest fruit into a bottle, with no added nasties. We’re proud of what we’ve created and we’ve had a lot of fun (and luck!) while we’ve done it. Our drive is no longer purely based on creating good in a bottle but to create good, wherever and whenever we can.