As a quantitative digital marketing agency, Working Planet is a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients' online media buys. By utilizing our clients' Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.