Graffiti Indoor Advertising places ads in restrooms; above urinals and inside ladies stall doors. The concept was born out of a desire to reach people where they go, in a relaxed, clutter-free environment, and while Graffiti Indoor in Nashville, Tennessee is the oldest restroom advertising company in the world, the idea has been duplicated almost everywhere and embraced by national brands as well as local marketers. Graffiti works for several very important reasons: The audience is captive, largely adult with disposable income, and the host venues represent a wide range of lifestyles in terms of patronage. The overview is that we guarantee a message will be delivered to a broad consumer market, and within that broad market are opportunities to target selectively. Flexibility allows Graffiti to customize your advertising schedule to precisely match your requirements, with no waste or clutter. Example: if you own a women’s clothing store, you have no reason to advertise to men, which is considered a wasted impression (any time your message is delivered to someone who is not likely to utilize your service). An exception might be Valentine’s Day, in which a women’s clothing store could promote gift certificates aimed at male viewers. By working closely with your sales rep, you can target your customers by age, gender, lifestyle, income, and ZIP code – all for a fraction of the cost of traditional print media.