Changing market conditions over the past few years have highlighted the need for increased attention in five key areas essential for modern opticians: Quality, Range, Price, Service and Timing. The right combination of these "5 Excellences" form the substance upon which Rhein Vision was created. The name Rhein Vision comes from the river that flows through the countries that form the ideological basis of our 5 Excellences: German Quality and Range, Dutch Pricing, and Swiss Service and Timing. As the river Rhein flows through and connects several countries, so Rhein Vision expands building manufacturing labs and distribution centers all over Europe, all adhering to the principles of our 5 Excellences.