We are expert-vetted digital marketers with 8+ years of experience in Google Analytics , Google Analytics 4, Google Tag Manager (GTM) and Google Data Studio, Google BigQuery. We setup a tracking infrastructure that allows to analyze all your customers’ touch-points on a journey to conversion. We aim to bring together the data about user behavior, ad spend, completed purchases with the data about offline sales, micro-conversions (e.g. phone calls and newsletters), in a single system. This allows us to evaluate the performance of all the marketing channels using attribution models, and make proper decisions based on the complete data.