• Leading process of evaluating and definition of new or revised digital products and services. • Planning the right digital strategy for start-ups and companies. • Helping startups & entrepreneur teams tackle and solve UX issues or dilemmas when working on their new born product or service. • Strategic UX for Startups and corporate. • Extensive experience in characterizing and defining internet products, internet sites and mobile apps. • Experience in leading products at all life-cycle stages, including launch, growth, and decline challenges. • Expertise in user experience (UX) and ability to plan the screens of complex systems while maintaining simplicity and ease of use.