Our world is full of flavour We’re a great supporter of all the world’s wonderful flavours that we find on every corner in Britain, North America, Far East, Middle East and around the world. From Jamaican to Pakistani, West African to Cantonese food. Bradford to Brick Lane and back again. For over 50 years we have been the go-to choice of rice aficionados, from great grandmothers, to great chefs. We’re proud to sit at the heart of so many dinner tables. Whether you consider yourself a foodie or not, we only provide the best grains that make your meal taste wonderful and flavourful!