The Fashion Advocate is a Melbourne based blog, magazine and e-commerce store promoting ethical and independent Australian fashion, beauty and lifestyle labels. That Fashion Advocate inspires positive social and environmental change through education, awareness, events and honest media. The Fashion Advocate blog shares inspiring stories with Australian creatives, and interviews with emerging and established fashion designers who are designing for change. The Fashion Advocate magazine delivers informed and educated content focusing on unique design, creative integrity and raw talent. The Fashion Advocate e-commerce store stocks only ethical Australian labels across womenswear and menswear categories, and each garment offers a transparency breakdown including manufacturing and textile origins, and the values of the brand. www.thefashionadvocate.com.