In 2001, Matt Riddell was working providing telecommunications solutions for various companies, mostly in New Zealand and Italy under the name SineApps. As the work load increased he brought on extra staff and worked with Ian and Vickie Lamb to bring structure to the company. Ian Lamb believed that with additional capital and business expertise it would be possible to grow the size of the company significantly. Ian Lamb took the idea to Ian Thomson who had been providing telecommunications consulting to a company that Ian Lamb had previously worked for. They decided to invest in forming a new company - VentureVoIP. In May 2007 the new company was launched by the then Prime Minister of New Zealand, Helen Clark. Initially the new company focussed on getting established in the New Zealand market to provide a solid foundation for worldwide sales. Once this was completed VentureVoIP started to focus on establishing relationships to provide both software and hardware solutions internationally. In order to grow the company further it was decided that more capital and further high level management experience would be required. VentureVoIP worked with Delloites to both improve our market strategy and gain the additional capital and experience we were looking for. This culminated in Simon White coming on board as both a director and investor.