Hensley Partners advises senior marketers and business leaders on all aspects of branding, innovation, marketing and business strategy and the delivery of effective change and revenue growth. Hensley Partners: - researches and analyses the drivers of customer behaviour, corporate reputations and brand perceptions, - develops usable customer segmentations, - audits brand effectiveness - develops brand positionings and business strategies, - reviews brand portfolios and rationalises brand architecture - develops new brand names - designs brand identity systems, including logos and websites - creates brand communication strategies - supports implementation and delivery of new brand positionings and identities So using our creative intelligence to ensure that the brand stands out for a clear and simple, differentiated idea, and the customers' and other stakeholders' experiences of the brand fit the brand personality and deliver the brand promise at all the critical touch-points. We appreciate that the different stages of a business require different approaches, and we can help maximise your potential at each one. STARTUP First impressions are critical, both for your target audience and your potential investors. We work with startups to clarify the business and brand proposition, then develop appropriate names, logos, identity systems, websites and communications guidelines. GROWTH STAGE After initial growth many companies need to revisit or refresh their brands to reflect their success. This can be to position you for new markets, sectors or geographies - creating the image of what you want to become. ESTABLISHED ORGANISATIONS We work with large national and international organisations around the world, auditing their brands and helping refine their business and brand strategies in response to future trends and changing social attitudes. Where needed, we work on renaming (e.g. following M&A), rebranding, redesigning the brand experience and aligning corporate communications.