IF Magazine is an authoritative, independent publication for screen content professionals in Australia and New Zealand. Widely read and respected since inception in 1997, IF’s content is driven by original research and unique articles, not just press releases or aggregated content. Every issue covers Australian film and television, distribution, exhibition, digital media, marketing, finance, and also includes the most comprehensive report on domestic screen production. IF prides itself on providing in-depth analysis with a fresh but considered appraisal of industry developments. IF also publishes special features that report on a wide range of craft and business topics which provides a unique and powerful platform to promote goods and services to key industry decision-makers. The publication’s website, if.com.au, delivers breaking local and international film and TV news, regularly scooping the competition. The website also provides exclusive video content, including trailers, behind-the-scenes footage and short films; as well as up-to-date ‘What’s On’ and ‘In Production’ sections.