ZuluTime has created core location technology that delivers persistent and real-time tracking of a specific shopper, anywhere in the store. Now, true 1-to-1 in-store marketing and shopper insights are achievable through delivery of highly relevant product information and promotions directly to the shopper’s smartphone at the point of purchase decision. ZuluTime is providing the missing link to retailers who seek to connect directly with shoppers that are in their stores. ZuluTime delivers the most accurate and cost-effective in-store location solutions, enabling retailers and brand owners to strengthen customer loyalty and increase sales by engaging shoppers based on their specific location inside the store. ZuluTime software technology bridges the gap between where GPS drops out and where it is needed such as interiors or adjacent spaces. The breakthrough by ZuluTime is in enabling wireless communication networks to have location capabilities inherently woven into them. This means cellular, Wi-Fi and other networks can have location services as fundamental parts of their networks in parallel to voice and data services. Now, with ZuluTime, any device connected to these networks, such as a smartphone, can be precisely and reliably located without the need for GPS. The technology is applicable across industry segments such as retail, military, oil and gas, supply chain and transportation.