Bidwise helps online stores increase sales through its commerce advertising platform, which delivers ads based on users' shopping intent and matches highly relevant potential buyers to merchants' products. Bidwise's auction-based advertising marketplace connects online retailers with shopping publishers. Retailers bid on the product categories that will trigger the display of targeted ads across a network of premium shopping publishers. This allows retailers acquire new customers at a lower cost. The company believes that shopping publishers provide the highest value to retail advertisers and are currently undervalued in the marketplace. In addition, Bidwise's publishers platform lets shopping publishers monetize users' intent while minimizing sales cannibalization. The company is headquartered in Miami, FL.