-Steven Alan- Having spent the past 20 years creating a mini fashion world grounded in classic American roots - fashioned with a twist - it's clear that Steven Alan has quietly emerged an uncommon fashion pioneer. Upon opening his first retail store in 1994, Steven sold pieces from an eclectic group of emerging designers, becoming known for his keen eye. Building on his reputation for scouting the most intriguing young designers, the Steven Alan Showroom opened in 1996. Steven's knack for the modern reinterpretation of classics garnered him an impressive roster of designers on the rise, and the Showroom now represents 20 designers of clothing, handbags and other accessories. The launch of Steven Alan's first collection in 1999, including his now-signature Reverse Seam Shirt, created a loyal following for Steven's unique brand of casual, smart, self-assured essentials for both men and women. Steven Alan now has over 20 stores in the United States. The Tribeca and Chelsea stores in NYC, and the La Brea and Fillmore stores in LA and San Francisco, sell the largest selection of both Steven Alan and a selection of other designer collections, curated by Steven. -Steven Alan Showroom- Since it's launch in 1997, the showroom maintains its dedication, professionalism and enthusiastic approach to growing and nurturing both emerging and established brands across a wide spectrum of apparel and accessories. The showroom looks for a quality aesthetic and interesting distinctiveness from the designers it represents, many of the same characteristics Steven seeks for his own retail stores. The Steven Alan Showrooms are nestled in the Tribeca neighborhood of NYC and in the Cooper building in downtown Los Angeles. www.stevenalanshowroom.com