THEOTHER4 is a specialty beverage firm that creates beverage brands end-to-end, from strategy to liquid. For clients seeking to expand their existing drink portfolios, enter the profitable beverage industry for the first time, or simply need a new innovation approach THEOTHER4 can help. Leveraging over 80 years of experience at leading beverage companies, clients benefit from THEOTHER4 beverage expertise and proven innovation process that significantly reduces development time & risk.