We maximize the ability of our students and alumni to address important challenges through entrepreneurship and entrepreneurial approaches. Most individuals aspire to do important things in their lives and many of those goals can be best achieved through entrepreneurship. Some individuals have refined goals and plans. Some individuals do not yet know what challenges they hope to address in their lives, or how entrepreneurial approaches might help them. Venture Lab fuels the efforts of those with clear visions, but we also expose student explorers to entrepreneurship and the idea of purpose in professional life. Our focus is on people. If we support students and alumni, they will do amazing things. Many of those things will further improve society. Ignited by great ideas, our faculty, students, and alumni turn innovative concepts into scalable and sustainable businesses and bring entrepreneurial development to existing companies eager for change. In a world hungry for productive innovation, our disciplined approach challenges, concepts, focuses ideas, and provides the know-how to turn fledgling businesses into strong, enduring organizations.