Founded in New York City (though now based in Hawaii), Elizabeth Mott is a Korean-inspired, beauty company to great products such as It's So Big, Thank Me Later, Queen of the Fill and Whatup Beaches. The company name, Elizabeth Mott, combines two famous New York City streets: Elizabeth Street and Mott Street. These streets are part of the trendy shopping district of NoLita (North of Little Italy). I spent a lot of time in NoLita finding inspiration from the fashion boutiques and people watching.