Differentiate Online is a complete internet marketing solution that works for smart businesses. It was created to help smart businesses [big and small] leverage on the ever increasing reach of the internet to market their products/services profitably. Differentiate Online is how smart businesses solve 4 critical problems essential to their survival. 1. How do we FIND potential customers? 2. How do we ATTRACT them to checkout our products/services? 3. How do we CONVERT them from prospects into profitable customers? 4. How do we RETAIN them to ensure a long term win-win relationship? In other words, how do you get your target market to know, like and trust your brand? Differentiate Online is the answer to these questions. It's about using the internet to make your brand VISIBLE to your target market. It's about using the internet to find, attract, convert and retain profitable customers.