So El Paso started with my love of El Paso, TX and the lack of single brand (online & in store) representing my great hometown. For that reason, I create & curate products that are local, authentic and capture the amazing taste, look, and smell of the Sun City. I started with a retail and e-commerce store, and have expanded to Whole Foods, International airports, hotels & specialty stores. It is time to expand to San Antonio, Houston & Dallas, and increase awareness to expats living outside of TX craving local items.