MyPref is primarily a location-based service that looks at enhancing both the consumers’ and restaurants’ experience. The key elements for the consumer are searching, preferring, reviewing and sharing a dish or a restaurant. The key elements from the restaurants’s point of view are attracting new customers, keeping track of consumer preferences, reaching out to old customers and riding on the qualitative data generated to strategize marketing. At MyPref we believe every restaurant and every customer are different and our technologies mould themselves around their profiles and preferences.