We believe that playing is the most productive thing our kiddos can do. The freedom of play expands a child's room for growth by sparking curiosity, interaction, and wonder, welcoming their excitement to discover the world around them. Our mission is to maximize kids' room to grow with intelligent and stimulating products that inspire them to explore, create, discover, and be silly. To keep our promise we follow our own advice. We don’t have an office. We have a laboratory. Each product starts as an experiment. Each experiment starts with an idea. And every single idea comes from doing what we love: playing.