Hofstede Insights MENA was set up to serve customers in the United Arab Emirates, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, Lebanon, Jordan, Egypt and other countries of the MENA region. Hofstede Insights was created in 2017 from a merger between itim International and The Hofstede Centre. We can reflect on over 30 years in business and the thousands of companies we have helped to become truly global. We were founded when organisational culture and intercultural management were still firmly in the realm of academia. Pioneering the operationalisation of academic research into business area, we are instrumental in continuously building on the work of our co-founder Prof. Geert Hofstede. Throughout our history, we have absorbed the knowledge and spirit of the organisations we have merged with. This has resulted in our position as a leader in Organisational Culture and Intercultural Management, as well as over 15 years experience in employee survey creation and management.