Whisp, founded in September 2020 by Harriet Cuming, is a new refreshing and 100% British hard seltzer (aka alcoholic sparkling water). Designed for those looking for a balance between health and enjoyment Whisp drinks are made from naturally and sustainably sourced British ingredients and are 100% vegan and gluten-free, with no added sugar, sweeteners or preservatives. With less than 66 calories per can and low alcohol content (ABV 4%), Whisp drinks also contain health supplement milk thistle, helping to tackle inflammation and supporting a healthy liver. Whisp is available in two flavours - Cucumber & Mint, combining fresh cucumber and cooling mint, and Raspberry & Elderflower, made from fresh raspberries and hand-picked elderflower, creating a delicately fruity drink. At only 29, Harriet is a young, female entrepreneur - a rarity in the drinks industry – and is one of only 19% of start-ups founded by Women. Harriet joined Inception Group in 2014 (Mr Fogg’s, Cahoots, Maggie’s, Bunga Bunga) as Marketing Manager & Head of Pop-Up Events, overseeing prestigious projects such as Maggie’s Club at Queens for Aegon Championships, and Mr Fogg’s Townhouse – a six-week pop-up at Hyde Park’s Winter Wonderland. Channelling her drinks expertise, Harriet joined Bacardi in 2018 as London Activation & Sales Manager, implementing impactful brand activations within the on-trade. Whilst at Inception Group and Bacardi, Harriet was also working as a personal trainer. It was the combination of working in the drinks industry and in bars, both of which involved a lot of partying, that left her in search of balance, and thus began the development of Whisp.