I work with B2B organizations to help create content, marketing, and products that drive usership and revenue. With a background in tech marketing and product management, I have broad knowledge of the way things work. I’m currently ghost-writing articles for Netsuite that explain complex technology to businesspeople. • Data Mart Defined: What it is, Types, and How to Implement • What is Structured Data: A Beginner’s Guide • Data Modeling Explained • What is Metadata and Why is it Important? • Manufacturing: Types, Examples, Risks • Pie Charts Defined: A Guide for Businesses • What is HTML? An Intro the Hypertext Markup Language. • Top 6 Financial Controller Goals for 2022 • What is Rolling Inventory? I also write about marketing for PFL.com and AMEX. • Consider Physical Marketing as Another Channel. • Has Digital Marketing Failed? Consider Marketing Operations. • Orchestrated Serendipity and the Viral Marketing Campaign • How Cybercriminals Attack Brands with Marketing Tactics • 7 Ways to Make Your Website More Engaging • How to Track the Elusive B2B Influencer • The SEO Manifesto I write about data security for Mimecast and environmental issues for Covanta. • Brand Exploitation Is a Bigger Issue Than It Seems (Mimecast) • Cybercriminals Are Stealing Marketers’ Leads Mimecast (Mimecast) • How Cybercriminals Attack Brands with Marketing Tactics (Mimecast) • How Extended Producer Responsibility is Changing the Face of Business (Covanta) • Create Value by Deploying Environment, Social, Governance (ESG) (Covanta) • Leading the Charge to a Zero Carbon Future (Covanta)