The best ideas are simple. In today’s media jungle and flood of information, it is easier than ever to ignore marketing communications completely. Only the best and sometimes brutally simple ideas can break through the wall of indifference and get results. Brands that are simple and coherent are more valuable in the long run than ones that are complicated and confusing. Marketing without an idea and a story is indifferent, and without a lasting concept, it’s incoherent. Our job is to create differentiating and effective marketing communication concepts.