My focus is working with business leaders in private and non-profit industries who are doing something different but don’t know how to communicate it. They believe that culture is key, but they don’t know how to connect their culture and marketing to create an unforgettable brand. They’ve hired and surrounded themselves with talent but have struggled to find marketers who can translate their vision, understand their business and have the same high performance standards. I fit in best by raising the brand intelligence of a CEO who has high emotional intelligence, is people and mission-centric, has a strong vision for the company, and is not afraid of change. And equally important; they put strategy first and tactics second.