HQ to nat'v basics and Cotton Balls Nat'v Basics and Cotton Balls are brands dedicated to comfort and sustainability. To start with we are a family-owned and operated business. We are a small group of people with big hearts and even bigger ambitions. At our core, we’re simply a business that cares for the planet and the people who live on it. Whilst this philosophy is simple and not particularly unique, it drives us to work hard, to be aware of our surroundings, to constantly be on the search for the best practices in manufacturing, and to deliver the most comfortable basics we possibly can for our customers. We design everyday basics that are sustainable and eco-friendly. We strive to offer the highest possible level of comfort. We use the word “comfort” a lot and to us this does not just refer to the physical touch of our materials on your skin. We want to extend the experience of comfort to our customers by adding the assurance that we are making the best possible choice for the planet. We aim to offer comfort to our customers by maintaining an open and honest supply chain, by checking and ensuring the highest quality working conditions exist at all levels, and by investing time and resources into researching the best techniques for material manufacture that have the least impact on the natural world.