The vision of Jagriti Yatra is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40-Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from being job seekers to job creators. Apart from this economic argument, they also discover a purpose that is appropriate for their talents. Only if we create a movement around enterprise led development will India’s youth employment and development issues will be resolved.